Socks to be named after King


By Nicholas Elmes - nelmes@civitasmedia.com



Jeff Beckelhimer of By Foot Sports shows off the new “King” sock, a new sock offering from Farm to Feet socks which will honor the City of King.


You will soon be able to buy socks honoring the City of King, thanks to the efforts of local business owner Jeff Beckelhimer and Mount Airy company focused on honoring its partners.

The “King” socks, an everyday sock, are scheduled to be released in August by Nester Hosiery of Mount Airy a part of their Farm to Feet line. All of the company’s socks are made from materials sourced from within the United States. The company has named its socks after towns or cities where its raw material manufacturers, national sales agencies and local retailers are located.

“This allows us to tell the story of the U.S. supply chain, the American worker, as well as a truly 100 percent American made product while allowing the consumer to have a personal experience with the product,” said Travis Smith, an associate with the company.

The “King” socks will be packaged with a picture of By Foot Sport owner Jeff Beckelhimer. every pair sold, anywhere in the world, will include a description of the local running supply store.

“Jeff Beckelhimer is a lifetime outdoor athlete who quit his corporate job to open By Foot Sports, one of the first Farm to Feet specialty running dealers. Since 3013, he and his wife, Christy, have channeled their passion for fitness into service and cultivating the North Carolina running community,” reads the packaging.

“It is more of an everyday sock that comes up to about mid calf,” said Beckelhimer who has been wearing a preliminary version of the socks for the past couple of weeks. “It will be coming in four different colors and will be available probably around September.”

Beckelhimer said he was the first retail running store to feature Farm to Feet socks, and has not doubted his decision to do so.

“I tried to sell all kinds of different socks, some really great socks,” he said. “I tried everything I could to sell socks but I just had a hard time moving them. So I brought in cheaper socks and still had a hard time moving them. Finally this one came in and I brought them in because of their story.

“There are 200 employees just 20 minutes up the road and I felt obligated to support them,” he added. “That is 200 jobs, 200 families that company is supporting. I felt obligated to bring them in, but they turned out to be really great socks.

“I had people come in and try them and on and they would buy a pair,” he said. ” They would leave, and then come back in a week or two looking for more socks. The sock sells itself.”

All of the company’s socks are knit with 22.5 micron wool. This makes the socks soft to the touch and very comfortable when on your feet, Smith said. The socks offer a reciprocated heel and toe to hold the sock in place and added elastic throughout the sock for a comfort compression fit. All socks have seamless toe closures and use nylon plaiting yarn.

“We have added extra nylon throughout the heel, foot bed and toe. The added nylon plus our double welt top makes our socks very durable,” Smith said. “This allows us to offer a lifetime guarantee on our product, whether it is customer satisfaction or workmanship.”

Farm to Feet socks cost between $16 to $25, but are 100 percent American made and come with a lifetime guarantee.

“It’s an important feature for the consumer to know they won’t be stuck,” Smith said. “When you see a 100 percent American-made product that offers a lifetime guarantee, you have a personal relationship with the supply chain that works, but you can also feel confident knowing the company stands behind the product.”

Nicholas Elmes may be reached at 336-591-8191 or on Twitter @NicholasElmes.

Jeff Beckelhimer of By Foot Sports shows off the new “King” sock, a new sock offering from Farm to Feet socks which will honor the City of King.
http://thestokesnews.com/wp-content/uploads/2015/07/web1_IMG_5482.jpgJeff Beckelhimer of By Foot Sports shows off the new “King” sock, a new sock offering from Farm to Feet socks which will honor the City of King.

By Nicholas Elmes

nelmes@civitasmedia.com

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